The Photography business these days has become more competitive than before, with so many players now vying for a piece of the market and be able to earn big in the process. And for many people who are thinking of starting up a photography business, these challenges can be daunting for someone who has little to no experience in managing a business to handle. Thus it is important for to first assess whether he/she can handle the work and stress involved in doing business.
For those who have the traits needed, as well as the determination to go into this field, congratulations. While the business can be tough, it does not mean you will not make it if you have those traits and the determination to succeed. To help you along the way, here are 6 steps that would help you get started in the photography business
1 – Choose a specialization
There are so many fields in photography available but as a photographer, you must choose which field you would specialize. While there is nothing wrong with specializing in different fields, you are spreading yourself too thin that in the long run, There is the danger that you would not be able to handle the demands of being a photographer with multiple expertise. Besides, you would not be able to become an expert in photography with multiple expertise without mastering one over the other. Choose a field that you have a keen interest and that you will be comfortable with and stick with it. You will eventually thrive as a photographer even if you won’t learn about other fields, just as Playful Heart Photography is into portraits and Mark Seymour is into wedding photography.
2 – Have a business plan prepared
As with any business, getting into the photography business involves a lot of planning. And that planning must take into consideration your current resources, however meager they may be. After all, majority of the successful businesses we see today started out small, so there’s no shame to make use of what you have. Also consider in your plan the means and the timeframe in getting additional investment or possible expansion and whether they can be achieved realistically. If not, make sure you adjust your plan accordingly based on what can be realistically achieved.
3 – Make an initial investment
With a business plan drawn out, the next step would be to make an investment in your business. We are talking about investment here not just the financial but also in terms of equipment or other things you may need to have to start out. For this, try to get in touch with people who would be willing to help you get started with your business with your needs. And If you would go with this route, make sure you make a convincing argument that investing in your business would be worth it and that you have on duping your potential partners.
4 – Have a website
In this day and age, it is no longer an excuse for photographers to not have a place to showcase their works. While some photographers are content to use social media to do that, it will give you an advantage if you have your own website to showcase your output, as well as what you can do. Also, having your own website increases your brand’s worth, giving you an edge as some clients tend to look favorably on photography businesses that have their own websites. It does not matter if you have your own domain or you made it through a free site creation platform like Blogger or WordPress. The content is what matters the most.
5 – Go social, online and offline
Apart from your web site, you can use social in promoting your business more effectively. You can advertise your brand or do something simple as sharing some of the photos you have taken as a marketing strategy, promoting them as viral content. If you can, try to learn about social media marketing to effectively promote your business. Of course, going offline social networking is very effective too in reaching out to potential customers and partners. Spreading the good word on your business via word of mouth is an effective tool to get your service across.
6 – Learn and invest continuously
With so many advances going on in the field of photography, one who is in the business of photography must be abreast with these developments. Keep developing that knowledge and the skills to be a better photographer. At the same time, as you are earning in the business, continuously invest with the best equipment you can afford to ensure better photos which in turn would lead to bigger profits for yourself and your business.